2017 April 1st, not an April fool's joke, SUBARU (in Japan FUJI JUKO K.K) changed its name to "K.K SUBARU". Established exactly 100 years ago and reached 1,000,000 units sales this year, SUBARU is shifting up to enrich its corporate value.
画像1: lrnc.cc

NAKAJIMA Aircraft Research Laboratory established in 1917 is the beginning of FUJI JYUKO K.K. (SUBARU). SUBARU is now spelled in Alphabet and is aiming to expand its corporate presence globally.

画像2: lrnc.cc

Perfect timing for SUBARU to change its corporate image and to shift up its sales globally since this year, in 2017, SUBARU sold 1,000,000 units worldwide first time in its history.

画像: SUBARU HQ in 1966. lrnc.cc

SUBARU HQ in 1966.


The history of SUBARU is
1917  Chikuhei Nakajima founds Aircraft Research Laboratory
1918 Renames to Nakajima Aircraft Factory
1931 Reorganized to Nakajima Aircraft Company, Ltd
1945 Renames to Fuji Sangyo Co, Ltd. Shift from Aircraft manufacturing to Civilian industry
1950 Divided into 12 smaller corporations according to the Japanese Government's Act
1953 Four of the divided corporations merge to form Fuji Heavy Industries
1955 Fuji Heavy Industries merges 5 more corporations

画像: The new SUBARU HQ in Tokyo lrnc.cc

The new SUBARU HQ in Tokyo


Subaru is the Japanese name for the Pleiades star cluster M45, or "The Seven Sisters" (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo and alludes to the companies that merged to create FHI

画像3: lrnc.cc

This article is a sponsored article by