a helmet that kids want to wear while ride bicycle instead of forcing them to wear a helmet. worldwide advertising agency employees come up with a LEGO look helmet!

44% of kids don't wear helmet while riding a bicycle

So how can we solve this problem, in a smart way? Simon Higby and Clara Prior of DDB come up with an idea to make helmet look cool and fun. With a help of Danish design company, MOEF, Higby and Prior realized a prototype. It is not yet known if this will come out real, but anything that are made to make our kids safe is always welcome!

画像: Ny måde at motivere børn til at huske hjelmen? www.youtube.com

Ny måde at motivere børn til at huske hjelmen?

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