a helmet that kids want to wear while ride bicycle instead of forcing them to wear a helmet. worldwide advertising agency employees come up with a LEGO look helmet!
44% of kids don't wear helmet while riding a bicycle
So how can we solve this problem, in a smart way? Simon Higby and Clara Prior of DDB come up with an idea to make helmet look cool and fun. With a help of Danish design company, MOEF, Higby and Prior realized a prototype. It is not yet known if this will come out real, but anything that are made to make our kids safe is always welcome!
Ny måde at motivere børn til at huske hjelmen?
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